The open house play

Be honest about the mechanics first

A digital business card does not capture leads. It makes you easy to save. Those are different jobs, and conflating them is how agents end up disappointed by a tool that was working exactly as designed.

The sign-in sheet exists to get their details. The card exists to give them yours. You want both, and the trick is to stop making the first one the price of entry.

If you want their details captured properly, keep using your CRM's sign-in form. The card sits alongside it, not instead of it.

How to run it

1. 1Print your card's QR at postcard size and prop it on the entry table, next to whatever sign-in you already use.
2. 2Label it with what happens next, not with what it is. 'Scan to save my details and get the disclosure sheet' beats 'My digital business card'.
3. 3When someone walks in, hand them the printed card rather than pointing at the table. A person given a thing looks at the thing.
4. 4Let them scan while you talk. It takes four seconds and gives you something to do with your hands in the first awkward ten.
5. 5Do not ask them to fill anything in on the way in. Ask on the way out, when they have a reason to want to hear from you.

What to put on the card that weekend

You can change what your card shows in the editor, and it changes everywhere immediately — including on codes you printed last month. That is worth using.

A note block for this house

Add a Note section that names the property and links to the disclosure or the flyer. Remove it Monday.

Your booking link, near the top

Someone who liked the house will book a showing for a different one if you make it a single tap.

Areas served

Half the people at an open house are not buying that house. Tell them what else you cover.

Afterwards

Take the note block off before the next weekend. A card advertising last Sunday's open house is worse than a card with nothing extra on it, and nobody will tell you it is still there.