Seventeen places to put your card link

The rule

A digital card earns its keep by being somewhere a person is already looking at their phone and already wondering how to reach you. That is a narrower set of moments than it sounds, and it is why most of the placements below are physical.

Work down this list and stop when you run out of places that are true for you. Six good placements beat seventeen half-hearted ones.

Where it belongs

Your email signature

The single highest-volume placement you have. Every email you send already goes to someone deciding whether to reply. Put the QR in the signature itself so it travels with forwards.

Your text auto-reply

The 'I'm with a client, back shortly' message. Add the link. Someone who just texted you is the most interested person in your day.

A yard sign rider

A small QR rider under the main sign. People sit outside houses in their cars and look them up; give them something to scan while they are already parked.

The open house entry table

Printed at postcard size, propped up. See the open house playbook for how to use it without a clipboard.

The listing flyer

Bottom corner, next to your licence line. The flyer leaves with them; the paper does not update, but the link behind it does.

The back of your paper cards

You will keep handing out paper for years. Putting the code on the back means the paper card stops being the last word on your details.

Your Instagram bio link

One link that leads to everything, instead of choosing between your listings and your phone number.

Your Facebook page button

Set the page's action button to the card rather than a generic Contact Us form.

Your Zillow, Realtor.com and Google Business profiles

Wherever a profile allows a website field and you do not have a personal site worth sending people to.

Your name badge at events

A code on the badge is scannable across a table without either of you typing.

The last slide of a listing presentation

You have just spent forty minutes earning the business. End on how to reach you, at a size the room can scan.

Closing gifts and thank-you cards

The moment someone likes you most is the moment they are most likely to save you properly and refer you.

Your car magnet or decal

Only if the code is large. A code read from six feet away needs to be at least three inches across.

Door hangers and mailers

The response mechanism people actually use, instead of asking them to type a phone number.

Your video intro or reel end card

Hold the code on screen for four seconds at the end. Two is not enough.

Your voicemail greeting

Not the code — the address. 'You can find all my details at getsmartstamp dot com slash your-name.' Say it twice, slowly.

The Wi-Fi card at your open house

If you are giving out the network password anyway, give it out on something with your code on it.

Where it does not work

Codes on billboards and bus wraps. People are moving, and so is the sign.

Codes smaller than an inch on anything held at arm's length. If you would not read six-point type on it, do not put a code on it.

Codes on a screen you are also asking someone to look at for something else. A code on a slide full of numbers is a code nobody scans.