The agent playbook
Getting something back from a digital card
Making a card takes five minutes. Getting anything out of it is a different question, and most of the answer is about where you put the link and what you leave off. These are written for agents, and they are free to forward to your office.
Seventeen places to put your card link
A card nobody sees is a card that does nothing. The placements that actually get scanned, and the ones that never do.
The open house play
How to use a digital card at an open house without a clipboard — and an honest account of what it does and does not do for lead capture.
Changing brokerage without losing your network
Every paper card you have handed out is wrong the day you move. What updates itself, what does not, and the order to do it in.
What actually earns a place on your card
The discipline is subtraction. What to lead with, what to bury, and the sections most agents add and then regret.
Your card is advertising. Treat it that way.
A card you hand to prospects is marketing under most state rules, which means brokerage and licence details, and fair-housing-safe language.
Agent to agent: the referral you forgot you had
Most agents meet dozens of other agents a year and can name three. How to be the one who gets called when a lead moves out of state.
Getting your card into your sphere without being weird about it
You cannot text two hundred people 'here is my digital business card'. What to do instead, in an order that does not cost you the relationship.
The listing appointment
You are being interviewed against two other agents. Where a card helps, and the one place it can actively hurt.
Working a room with a code
How to swap details with forty people in an evening without running out of cards or typing anything.
Haven’t made one yet?
A card is free — your details, your colours, your own link, and a code you can print. There is nothing to cancel and no card to enter.
Make mine